US Surgeons Can Now Enjoy a Market-Focussed Website: rayner.com/usa
Posted on 11/06/2015
Having recently introduced a new Rayner product to the US market – RaySert® PLUS – Rayner Intraocular Lenses Limited is pleased to announce the launch of a dedicated website for its US surgeons: rayner.com/usa.
Designed with the busy cataract surgeon in mind, rayner.com/usa displays the products which are available to the American market only, making for more efficient navigation and ultimately, a more enhanced experience.
In addition to the technical product-related information, rayner,com/usa also offers rich content about the company as well - including a very visual and engaging section on the company history and the role it played in the manufacture of the world’s first IOL. This additional information helps foster an emotional connection with the Rayner brand.
The launch of this website marks another achievement in Rayner’s wider digital strategy, and the company is now working towards the launching translated versions of the global website in French, Spanish and Portuguese so as to reflect the needs of the company’s global customer.
